Puma black ink 20216/15/2023 ![]() ![]() ![]() “I wanted to make sure that each piece was authentic to who I am and my style. “I am so grateful and proud to drop my first collection with my PUMA family,” said Lauren London. ![]() The collection’s lookbook was also shot around various sections of Los Angeles and features neighborhood landmarks like Simply Wholesome Restaurant & Store, a Black-owned business that has been part of the the L.A. The “Forever Stronger” hit returns on the collection’s white tee and black hoodie - alongside a tiny blue heart on each piece’s sleeve for a nod to the late Nipsey Hussle, London’s longtime boyfriend. London’s Suede collaboration is done up in black with a flat white Formstrip, a debossed “Forever Stronger” stamp on the lateral heel, a special co-branded tongue tag, leather tongue and collar linings and a white midsole. ![]()
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